When service is blasé, price becomes the decision driver for customers. If you aren't committed to delivering a high-level service experience, be prepared for a never-ending price war that slashes your margins. Today's marketplace demands that companies deliver consistent, stellar service to retain their existing clients and attract new ones. The service your customers experience will differentiate you from your competitors. The question is... will it make them more loyal or send them running to the competition?

Susan Hoekstra, customer service strategist and author of the widely acclaimed book "The Service Journey," helps business leaders differentiate their company through the customer service experience. She teaches you the critical steps to developing a corporate culture founded on delivering a service experience that drives client retention and new sales. Put your competitors on notice as you are going to grab market-share by delighting your clientele.

In this webinar, you'll learn how to:
• Create a vision and commitment to deliver high-level service
• Assess your organization's structure to ensure it is best aligned to deliver on your service commitment
• Develop a rewards and recognition program to ensure your employees deliver customer service the way you want
• Hire employees that share your service values
• Solicit input from your clients on your service performance … so you can deliver the experience they expect
• Establish service performance measurements that matter … and use them to make changes the will boost revenue and profits

As an added bonus, the first 20 registrants will receive an autographed copy of Susan's widely acclaimed book, "The Service Journey."